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5 Building Blocks for Cyber-Physical Value Chains  Premium

Date: 16/06/2017 Author(s): Sachon, Marc Document type: Non-refereed article The digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. ... More information   Read related article

Hella: Industry 4.0 in China 

Date: 27/04/2017 Author(s): Karrer, Christoph; Sachon, Marc Document type: Case More information  

KUKA AG: Planning for the Future of Automation 

Date: 18/04/2017 Author(s): Sachon, Marc; Sastre Boquet, Isaac Document type: Case The case presents the main current developments in automation and industrial robotics through KUGA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company ... More information  

Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry 

Date: 18/04/2017 Author(s): Sachon, Marc; Sastre Boquet, Isaac Document type: Case Aciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges. More information  

EOS: Growing the Business of Additive Manufacturing (AM) 

Date: 18/04/2017 Author(s): Sachon, Marc; Sastre Boquet, Isaac Document type: Case EOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth ... More information  

Rocket Roaster 

Date: 15/02/2017 Author(s): Sachon, Marc Editor(s): CIIL - Centro Internacional de Investigación Logística Document type: Case The case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's ... More information  

5 Business Trends for 2017 

Date: 13/12/2016 Author(s): Interviewee(s): Mas, Núria; Las Heras, Mireia; Sachon, Marc; Ghemawat, Pankaj; Almandoz, John Document type: Interview (Video) Despite signs of economic recovery, populist movements against globalization present a watershed moment in 2017. Business leaders should plan for volatility and Industry 4.0 disruption, using gamification to develop talent, and rethinking what it means to win. IESE professors Núria Mas, Mireia Las Heras, Marc Sachon, Pankaj Ghemawat and John Almandoz ... More information  

From Cars to Mobility: Monetizing the Next Automotive Industry 

Date: 25/11/2016 Author(s): Interviewee(s): López-Quesada, Miguel; Sachon, Marc; Alonso, Jesús; De Meo, Luca; Roger, Francisco; Schlesinger, Dirk; May, Dieter; Iweins, Benoit; Nueno, Pedro; Sponsor(s): IESE - Industry Meetings Document type: Interview (Video) The industry of industries is facing its biggest challenge yet. The digitalization of all areas of business, increasing regulation, a change in user mentality and the emergence of Industry 4.0 have opened the doors for new players to enter the industry and have created the environment for the perfect storm. More information  

The Chinese Automotive Industry in 2016 

Date: 10/2016 Author(s): Sachon, Marc; Ribera, Jaume; Zhang, Donald; Zhang, Yunyi; Castillo, Cristina Author(s) of introduction: Mingjun, Li; Nueno, Pedro; Collaborator(s): Cedars; Roland Berger Strategy Consultants; Editor(s): China Europe International Business School (CEIBS) Document type: Book China is currently one of the world's three largest auto producers, along with the United States and Japan. China has not been as affected by the global recession as Western countries. According to the China Association of Automobile Manufacturers (CAAM), sales reached 24 million units in 2015 and more autos were sold in China than in the United ... More information   Read related article

An Apple Car on the Horizon 

Date: 15/06/2016 Author(s): Sachon, Marc Document type: Opinion Why would Apple enter an industry whose returns are dismal compared with Apple's and which is not even related to consumer electronics? Speculation as to Apple's reasoning reveals some keys for any company considering a similarly bold move into uncharted territory. More information  
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