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Emerging Markets: Look Before You Leap  Premium

Date: 20/06/2013 Author(s): Khanna, Tarun; Palepu, Krishna Document type: Non-refereed article Think "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways ... More information   Read related article

New frontiers in international strategy 

Date: 12/2003 Author(s): Ricart, Joan Enric; Enright, Michael J.; Ghemawat, Pankaj; Khanna, Tarun; Hart, Stuart L. Editor(s): Cátedra Anselmo Rubiralta de Estrategia y Globalización Document type: Working Paper This paper is based on a panel we organized at the "First Annual Conference on Emerging Research Frontiers in International Business Studies", organized by the Journal of International Business Studies (JIBS), to discuss several new lines of research in international strategy. Four lines of research are developed: The strategic implications of semiglobalization, ... More information   Read related article
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