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Multiple Paths to Value: Test Two, Choose One  Premium

Date: 16/06/2017 Author(s): Gans, Joshua S.; Stern, Scott Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Non-refereed article You have an idea for a new business, but there are multiple paths to create and capture value. To choose a path, you have to experiment, but experiments are costly and require at least a partial commitment, which consequently alters the nature of the path, precludes other paths, or worse, takes you down a path of no return. This article describes this ... More information   Read related article
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