Search Results

1 items match your search criteria. Click here for tips on how to optimize your results.
New search Refine search
Sorted by date

Multiple Paths to Value: Test Two, Choose One  Premium

Date: 16/06/2017 Author(s): Gans, Joshua S.; Stern, Scott Document type: Non-refereed article You have an idea for a new business, but there are multiple paths to create and capture value. To choose a path, you have to experiment, but experiments are costly and require at least a partial commitment, which consequently alters the nature of the path, precludes other paths, or worse, takes you down a path of no return. This article describes this ... More information   Read related article
PAGE 1 of 1
Go to page
    
Benefits of Registration
  •  Receive IESE Insight newsletter and alerts
  •  Read exclusive documents
View all benefits
Case Forum
Participate