Sieber, Sandra; Káganer, Evgeny; Zamora López, Javier
Executives in their 40s or 50s will never be Digital Natives -- those who have grown up with technology and have never known anything else. While we cannot change the age we were born into, we can control our literacy of today's digital culture. IESE professors offer winning tips to help today's leaders step over the digital divide, so that technology becomes a source of innovation rather than alienation.
As organizations grow increasingly reliant on a global workforce, they need to know how to mitigate time zone challenges. This article, based on 20 years of research by the author on global working arrangements, explains how companies can not only mitigate the time zone problem but can use it as a source of competitive advantage.
Virgili, Juan A.; Káganer, Evgeny
For financial institutions and insurance companies, simply having a Facebook page is not enough to say they have embraced social media. A study conducted by IESE for GFT, the IT solutions provider, suggests ways that social media and mobile devices can be strategically used and integrated with CRM programs to shape the future of the financial services industry.