Entrepreneurship RSS

The How-to Guide for Corporate Venturing

Prats, Mª Julia; Amigó, Pau; Ametller, Xavier; Batlle, Adrià

 

What do established firms and startups have in common? They can both benefit from corporate venturing, says IESE's Julia Prats and co-authors. A 2017 handbook explains the nuts and bolts of corporate venturing for profitable growth.

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Barcelona Sells: BCN Brand's Rapid Ascent

Oliver, Xavier; Sicart, Sara

 

Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next.

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Searching Highs and Lows: Understanding International Search Funds

Kolarova, Lenka; Dávila, Antonio; Johnson, Rob; Kelly, Peter

 

Search funds are gaining traction overseas. According to the 2016 study by IESE, in partnership with Stanford Graduate School of Business, last year saw a new peak of international activity spanning four continents (outside North America). In addition to calculating early returns, IESE's report paints a picture of who is searching for what, where, why and how.

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