Peiró Barra, Andreu
Despite the compromises necessitated by the crisis, responsible consumers are still willing to put forth their two cents' worth when it comes to the betterment of society and respect for the environment. Social media networks are amplifying consumer demands: Boycotting, buycotting, cause-related marketing and the fair trade movement are fast becoming viral trends that no company can afford to ignore.
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Barcaccia, Barbara; Esposito, Giuseppe; Matarese, Maria; Bertolaso, M.; Elvira Rojo, Marta; De Marinis, M. G.
In a world where skilled employees are prized, having top facilities or an enviable office location can give companies the recruitment edge. But while companies hope to lure talent with promises of good "quality of life," what exactly do they mean? IESE's Marta Elvira and her coauthors analyze the term's widespread use, stressing the need for everyone to define their concepts.
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García Lombardía, Pilar; Peiró Barra, Andreu
More companies are creating programs to promote healthy habits among their workforce. The effects are positive not only for employees but for the organizations themselves, which benefit from reduced absenteeism, enhanced motivation and greater productivity. A new report by IESE's International Research Center on Organizations (IRCO) discusses the state of such programs in Spain and around the world.
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