Service and Operations Management RSS

Research Papers  Mathematical Models for Fine Arts

Martínez de Albéniz, Victor; Valdivia, Ana Even art museums can benefit from the quantitative methods developed to optimize retail sales, says professor Víctor Martínez de Albéniz. To boost museum traffic, here are some tips for planning exhibits -- and suggestions for further applications in theater, TV news and beyond. Read article

Knowledge Exchange  A World of Business Books

From And Now What? by Guido Stein to The New Global Road Map (forthcoming) by Pankaj Ghemawat, IESE professors are adding a lot of good reads to the bookshelf this year. To celebrate World Book Day 2018, here's a roundup. Read article

Articles and Opinion  Rethinking the Funnel for the Omnichannel Age Premium

D'Andrea, Guillermo Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and digitization, the author offers a series of tips so that brands and businesses can adapt to the consumer of the future. Read article

Latest IESE documents

Benefits of Registration
  •  Receive IESE Insight newsletter and alerts
  •  Read exclusive documents
View all benefits
Case Forum
Participate