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Marketing

Mark Hutchinson: An Open Ecosystem to Serve Customers & Grow

Hutchinson, Mark; Iniesta, Francisco

"In a low-growth world, you have to create your own growth," says Mark Hutchinson, President and CEO of GE Europe. This requires a different model: an open ecosystem. "No one company can do this alone. You have to partner with people. This is opening up a whole new world of partners and customers."

Leadership and People Management

Keys to Collective Bargaining: From Theory to Reality

Pin Arboledas, José Ramón; Stein, Guido

In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.

 

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Entrepreneurship

The How-to Guide for Corporate Venturing

Prats, Mª Julia; Amigó, Pau; Ametller, Xavier; Batlle, Adrià

What do established firms and startups have in common? They can both benefit from corporate venturing, says IESE's Julia Prats and co-authors. A 2017 handbook explains the nuts and bolts of corporate venturing for profitable growth.

 

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Leadership and People Management

In Support of Work-Family Balance, Internationally

Las Heras, Mireia; Trefalt, Spela; Escribano, Pablo Ignacio

Strategy

5 Business Trends for 2017

Mas, Núria; Las Heras, Mireia; Sachon, Marc; Ghemawat, Pankaj; Almandoz, John

Knowledge and Communication

2016's Most-Viewed Insights from IESE's Business Knowledge Portal

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Innovation and Change

The iPhone, 10 Years Later

Josep Valor

On January 9, 2007, Steve Jobs announced the birth of the iPhone. Ten years later, Prof. Valor’s podcast examines whether and how this technology has changed the way we live.

 

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Business Ethics and Corporate Social Responsibility

The SR Acid Tests

Antonio Argandoña

If social responsibility (SR) isn’t working in your company, you’re probably not doing it right. This blog post lists key questions you can answer to get back on track.

 

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