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Decision Analysis

Taste Test: Anticipating Client Preferences Before They Do

Müller-Trede, Johannes; Choshen-Hillel, Shoham; Barneron, Meir; Yaniv, Ilan

Can the wisdom of the crowd apply in matters of taste? New IESE research examines how divergent points of view can lead to more accurate predictions for customer preference -- and make for better decision-making.

Service and Operations Management

Mathematical Models for Fine Arts

Martínez de Albéniz, Victor; Valdivia, Ana
Even art museums can benefit from the quantitative methods developed to optimize retail sales, says professor Víctor Martínez de Albéniz. To boost museum traffic, here are some tips for planning exhibits -- and suggestions for further applications in theater, TV news and beyond.

Entrepreneurship

Who Are Spain's Business Angels and What Do They Like?

Roure, Juan; de San José Riestra, Amparo
More professional and experienced -- this is the latest profile of Spain's business angels, according to the 2018 report by AEBAN, the Spanish Association of Business Angels. What remains elusive is the presence of women and interest in the social impact of investments.