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What Is the Ideal Price of a Product?

Villanueva, Julián; Segarra, José Antonio; Ferrer, Iciar

How can you optimize the price of a product or service? Julián Villanueva, José Antonio Segarra and Iciar Ferrer outline the variables to keep in mind and explain how to tailor your pricing policy. For starters, remember that most buying decisions are far from rational, as they are influenced by certain psychological factors.

Leadership and People Management

25 Keys to Take Control of Your Professional Life

Chiesa, Cosimo

"Be the change you wish to see in the world," as the inspirational saying goes. Cosimo Chiesa embraces that maxim in his book on personal leadership, which runs through 25 keys to self-management -- from taking the reins of time management and learning to say "no," to looking after one's relationships with others.


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Information Technologies

The Digital Future at Light Speed

Bouée, Charles-Edouard

"Users have taken control of the world," declares Roland Berger Strategy CEO Charles-Edouard Bouée. With digital transformation moving at light speed in the private sphere, corporate practices need to keep up. Speaking at the IESE Global Alumni Reunion in Munich, Bouée shares tips on the realities of the new digital landscape, and what Europe needs to do to catch up.


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The C-Suite's Practical Guide to Sustainability

Rosenberg, Mike


Is Brexit Next? Why Geopolitics Matters to Business

Barber, Tony

Accounting and Control

What Does an Executive Need to Know About Accounting?

Pereira, Fernando; Grandes, Mª Jesús

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Mind Games

Joan Enric Ricart

Popular biopic A Beautiful Mind portrayed John Nash as a troubled genius, struggling with mental illness. But his reputation should rest with mind games of a different sort. IESE’s Joan Enric Ricart takes us back to Nash’s key work with the “Prisoner’s Dilemma:” the choice to keep mum or betray your accomplice.


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Leadership and People Management

Lessons in Resilience


The CEO of SAP, Bill McDermott, spoke to IESE Barcelona about emotional intelligence, decisiveness and playing the hand you’re dealt. After recovering from an accident that cost him an eye, McDermott says he gained insight into what is important in his life. “I lost sight, but in a sense I gained vision.”


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